Reader's Digest > 4 April - 17 April

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Reader's Digest, 4 - 17 April

Swiss and Chinese Business Related News in Switzerland and China


Switzerland - China Free Trade Agreement Direct Transport
Published by, 9th April 2015
The Switzerland-China free trade agreement entered into force on 1 July 2014. Due to differing interpretations, problems were encountered when applying the direct transport regulations in accordance with Article 3.13 of the main Agreement. The issue has been addressed by the Swiss Federal Customs Administration (FCA) and the General Administration of Customs of the People’s Republic of China (GACC). Several expert meetings took place to alleviate the problem for Swiss exporters, and it was possible to find a solution for a large proportion of export consignments - in particular exported from Switzerland by Approved Exporters.
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Global Jet Launches Chinese Joint Venture
Published by, 14th April 2015
International aviation services provider Global Jet (Booth P228) announced that it has formed Jinggong Global Jet Co. Ltd., a joint venture with China’s Jinggong Group, one of the China’s top-500 companies, to provide aircraft charter and management in China. The new company, based at Hangzhou Xiaoshan International Airport, has a staff of more than 20 management and service specialists as well as a technical support team. Industry veteran Franck Dubarry was named CEO, while Margaret Ma, who has been with Jinggong Group for more than two decades, was named chairman, indicating the melding of the two parent companies. “Our aim is to provide our customers with the local resources of Jinggong Group and the truly international experience of Global Jet,” said Dubarry. Geneva, Switzerland-based Global Jet presently operates six aircraft under management in Asia: a Dassault Falcon 7X and Falcon 2000, a Gulfstream G450, a Bombardier Global Express XRS and a Global 6000 along with its latest addition, an Airbus ACJ319. The company earned its Chinese AOC last year, and expects to operate its first in-country charter flight this summer. It also recently opened an office in Hong Kong to support its existing Bejing facility.
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Swiss Schools Abroad are Considering Vocational Training
Published by Sonia Fenazzi,, 14 April 2014
The new Federal Law on the diffusion of Swiss vocational training abroad (LESE) gives the possibility to these institutions to extend the offer subsidized by the Confederation, creating then a curriculum of basic vocational training combining practical training in companies and theoretical teaching at school. The export of this learning model, which attracts more and more interest abroad, is a strategic priority for Switzerland in the framework of international cooperation formation. There are currently 17 Swiss schools located in Europe, Asia and Latin America with approximately 7,500 students including 1800 from Switzerland. As for the creation of new Swiss schools abroad, discussions are ongoing. In China for instance, an association has been founded for this purpose, says Derrick Widmer. He estimates that Switzerland must act quickly, especially in developing countries. However, this initiative is not an easy undertaking in an area affected by strong competition from private international schools.

Interlaken High School Delegation of Switzerland Visits Shanghai
Published by, 14th April 2015
A delegation of Interlaken High School, Switzerland, organized by Helmut Reichen, educational advisor to Switzerland-China Association, former vice-president of the European School Headmasters’ Association and council member of the International Conference of Principals, visited Shanghai on April 11-14. During the 39-member delegation’s stay in the city, the Shanghai People’s Association for Friendship with Foreign Countries (SPAFFC) gave the visiting Swiss teachers and students an introduction to the SPAFFC and the friendly youth exchanges it has conducted with Europe and America. Christoph Ammann, head of the delegation and principal of Interlaken High School, introduced his school as a full-time high school of liberal arts and science in Bern, where the capital of Switzerland is located, which attaches importance to broadening and cultivating the students’ international horizons and values.

Celebration of the 65th Anniversary of Sino-Swiss Relations
Published by China Daily, 9th April 2015
The first Beijing-round performance of Swiss musicians this year kicked off Thursday afternoon to celebrate the 65th anniversary of the establishment of bilateral relations between Switzerland and China. One hundred and twenty-four musicians from the Accordion Association in French-speaking part of Switzerland played accordions for about 45 minutes at the Embassy of Switzerland in Beijing. It was their first performance in the city since arriving on April 8. "The accordion performance today will be the start of our whole year celebration of the 65th anniversary of the establishment of Switzerland-China relations," said Jean-Jacques de Dardel, Swiss Ambassador to China. The performance comprised two parts: popular classic tunes and traditional Swiss music. During the performance, they also displayed a traditional Swiss musical instrument, the alphorn, and three new pieces composed exclusively for the concert tour in China.

Swiss Students Visit Tea Garden in Hangzhou
Published by China Daily, 9th April 2015
Students from Switzerland tried frying tea with hands as they visit a tea garden in Hangzhou, capital of east China's Zhejiang province on 5 April. A group of Swiss senior high school students visited a tea garden in Hangzhou with their Chinese peers to learn about the Longjing Tea culture.

“Warmer Than Global Art” Workshop and “A Very Hot Pot” Collaborative Exhibition
Published by SinOptic, 4th April 2015
Swiss  artists  Stephan  Baltensperger,  David  Siepert  and  Bignia  Wehrli  along  with  Chinese artist Wenfeng Liao will give a talk and a workshop at the China Academy of Art. After a presentation of their works they will discuss their individual artistic approaches within a global context. How do the artists localize their artistic practices, which derive from certain cultural backgrounds in a more and more globalized context? Could art survive without any global context? The  second  day  is  reserved  for  studio  visits  and  individual  discussions with  students  from  the Chinese Academy of Art. On the third day the artists will guide the workshop participants through the exhibition "A Very Hot Pot" in the Inna Art Space. There, the participants will have the chance to discuss the different works and put them into the focus of different cultural backgrounds. The exhibition concept is designed to create space for discussions and multifaceted culturally influenced perspectives.
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Solar Impulse 2 Pilot back in Switzerland for Medical Tests
Published by, 15th April 2015
The co-pilot of a pioneering plane attempting to circumnavigate the globe powered by the sun is being treated for migraine in his native Switzerland but will return to China soon, a spokeswoman on 14 April. Andre Borschberg had returned for a medical check-up for migraine problems but "he will be back in China in a few days," spokeswoman Claudia Durgnat told AFP by email. She said the next leg of the Solar Impulse 2 flight should take off early Thursday, with the other pilot involved in the project, Bertrand Piccard, at the controls. "The flight to Nanjing from Chongqing is still on for Thursday at 3:00 am (1900 GMT Wednesday)," she said. The Solar Impulse 2 arrived in Chongqing airport from Myanmar on March 31.

Untold Stories behind Switzerland’s Success
Published by, 1st April 2015
In the context of the 65th anniversary of Sino-Swiss diplomatic relation, Embassy of Switzerland in China, Swiss Center Shanghai and Tsinghua X-lab jointly held a public lecture held by R. James Breiding, author of Swiss Made: The Untold Story Behind Switzerland’s Success. During the lecture Mr. Breiding shared with the audience similarities and differences between innovation in Switzerland vs innovation in Silicon Valley. He also elaborated on how Swiss entrepreneurs rose to success, and how these entrepreneurs and visionaries had conquered world wars, economic crisis, industry restructure and eventually created the success of “Swiss Made”, which lied in centuries of innovation, entrepreneurship and craftsmanship. The lecture offered a unique opportunity to discover the secret behind Switzerland’s success and its relevance to China.
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Engineering / Manufacturing

DKSH Represents HSEB in China
Published by, 14th April 2015
DKSH Business Unit Technology, the leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, will represent all products of HSEB Dresden, a leading supplier in optical inspection, review and metrology in China. Under the newly signed agreement, DKSH will market HSEB’s entire product range including installation services, equipment and spare parts to its customers that manufacture semiconductor devices and micro-electromechanical systems in China. “DKSH is well-known for its expertise in the Market Expansion Services industry. As one of the leading players in the wafers inspection systems, we required a company like DKSH, which is well-versed in marketing, sales, distribution and after-sales services to represent our products and services for semiconductor devices manufacturers and micro-electromechanical systems producers in China. We are enthralled by the passionate spirit of the DKSH team to handle our products in this niche market,” said Markus Keil, CEO of HSEB Dresden.

ABB Wins Over USD 100 Million Power Order to Strengthen Transmission Grid in China
Published by, 9th April 2015
ABB, the leading power and automation technology group, has won orders worth over USD 100 million to supply converter transformers and components including wall bushings and circuit breakers for the Lingzhou-Shaoxing ultrahigh-voltage direct current (UHVDC) transmission link in China. The link will be the 7th 800 kilovolt UHVDC transmission system in the country and will help to deliver more electricity from remote power plants in China’s interior to growing urban areas, over longer distances with fewer losses. The order was booked in the first quarter of 2015. The long-distance Lingzhou-Shaoxing (LingShao) +/- 800 kilovolt  UHVDC transmission project will transfer 8,000 megawatts of power from Lingzhou in the northwestern Ningxia region to Shaoxing in the eastern Zhejiang province, stretching over a distance exceeding 1,700 kilometers.

Yili Moves to Global Market
Published by China Daily, 4th April 2015
The dairy giant Inner Mongolia Yili Industrial Group Co is expected to lower costs, improve resources and hedge against fluctuations in global milk prices through cooperation with leading world dairy suppliers, farms and institutions, according to Zhang Jianqiu, Yili's executive president. In February, 2014, Yili's European Research and Development Center was established, based on its collaboration with Wageningen University in the Netherlands, a top university in the field of life sciences. In August, 2014, Yili Group reached strategic cooperation with three global leading companies in the field of quality verification, namely SGS headquartered in Switzerland, LRQA (Lloyd's Registered Quality Assurance) and UK-based Intertek. Their collaboration helps to upgrade Yili's global quality management system.
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Bank / Finance / Insurance

UBS to Dilute Stake in China Cinda Asset Management With USD 303 Million Share Sale
Published by, 14th April 2015
Swiss financial services company UBS has announced the sale of about USD 303 million in shares of China Cinda Asset Management in a bid to trim its stake in the company. According to IFR, a Thomson Reuters publication, UBS sold 400 million shares in China Cinda at HKD 4.75 each, putting the total deal at HKD 1.9 billion (USD 245 million). China Cinda went public in Hong Kong in late 2013 and has registered 29% increase in shares this April. In a separate announcement, China Cinda Asset Management has appointed six banks as arrangers and dealers for a program under which it will issue a series of up to USD 3 billion in global medium term notes to investors. The company hired BOC International, BofA Merrill Lynch, Credit Suisse, Cinda International Capital, CCB International and CITIC Securities International as arrangers.
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Hospitality / Tourism / Retails

Wine For China: How to Whet the Appetite of an Entire Nation
Published by, 12th April 2015
Up to now, China has not exactly been the dream destination for wine merchants. But that seems to be changing slowly. Claudia Masüger, CEO of CHEERS Wines + MQ Wines, is one of the first to have recognized and taken advantage of the enormous potential of the Chinese wine market. Successfully, too. Something that is underlined by the large number of copy cats of her sales strategy. At the Foreign Trade Forum, Claudia Masüger will be outlining how to conquer China with a case of wine samples and how to whet the appetite of a new consumer base. MQ Wines is a B2B company and was founded in 2008. The aim was to offer good quality, low-price wines to B2B channels in China. Since the wine market has changed considerably since the anti-corruption campaign, and it is becoming increasingly difficult for B2B companies in this field, we have now begun to expand our range to other areas, with Food & Beverages our main focus. CHEERS Wines has its own wine retail stores with sit-in space. The company was established because the MQ Wines storage facility burned down in November 2010. This gave us time to develop a B2C strategy. The first CHEERS store opened on 9 April 2011.

Nestle's Chengdu Base to Open in June
Published by China Daily, 10th April 2015
Nestle’s food-production base in Chengdu is projected to start operations in June, after nearly two years’ construction and a total investment of RMB 1.68 billion (USD 270 million). The base, covering an area of 35.5 hectares is located in Xinjin district in the Chengdu city, capital of Sichuan province. Advanced equipment imported from Italy, Switzerland, France and Sweden at a value of RMB 600 million arrived for installation and trial operation at the base whose main construction is near completion. “The annual output of the base is expected to reach 900,000 tons under its full capacity to generate target annual revenue of RMB 5 billion,” said Wang Yunlong, director in charge of the project. “Products from the base will reach the markets in Southwest China’s provinces of Sichuan, Guizhou, Yunnan and Chongqing municipality,” he added. Nestle, the largest food company in the world by revenues, bought a controlling stake in the China-based food company Yinlu in 2011. The project in Chengdu is the first food-production base since their partnership, mainly producing all ready-to-drink Nescafe instant coffee as well as Yinlu’s ready-to-drink peanut milk and canned rice porridge.

Air China and SWISS to Start Code Share Partnership from April 2015
Published by, 3rd April 2015
Star Alliance members Air China and SWISS plans to commence limited reciprocal code share operation, starting 10 April 2015. Initially service covers on selected routes between China and Switzerland. Planned code share routes as follow: Air China operated by SWISS, Zurich – Beijing, Zurich – Geneva; SWISS operated by Air China, Beijing – Geneva.
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Legal / Trade / Consulting / Services

Ringier to Launch New Magazine For Chinese Tourists in Mandarin
Published by China Daily, 8th April 2015
On 10 April, Ringier will publish its first edition of The Best! What to visit in Switzerland. The new lifestyle magazine, which will be published in Mandarin, is aimed at Chinese tourists planning a trip to Switzerland. It will be co-produced by Ringier teams in Switzerland and China. Editorial content will focus on Swissness, with an emphasis on evocative and extensively illustrated articles on Switzerland’s mountains and natural environment and on other facets of Switzerland which set it apart from other countries and appeal to Chinese tourists. The magazine aims to encourage Chinese readers to visit Switzerland and it will also provide shopping and excursion tips for Chinese tourists who are already in the country. Over the last few years, there has been continuing and rapid growth in the number of Chinese tourists visiting Switzerland, with the number of individual overnight stays now 39.8% higher than it was in 2012.
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