Breakfast seminar - Rules for ‘Made in Switzerland’ Label: What does a Swiss Company Need to Know About the New Swissness Regulation?

Breakfast seminar - Rules for ‘Made in Switzerland’ Label: What does a Swiss Company Need to Know About the New Swissness Regulation?

When 08th May
Time8:30 to 10:30
LocationWestin Chaoyang
Price Member: 200
Price Non-Member: 400



SwissCham Beijing is delighted to invite you to the

Breakfast seminar - Rules for ‘Made in Switzerland’ Label:  What Does a Swiss Company Need to Know About the New Swissness Regulation?

DATE / 时间
Monday 8 May - 08:30 - 10:30 / 2017年5月8号(周一) - 08:30 - 10:30
The Westin Beijng Chaoyang, No.7 East 3rd Ring North Road, Chaoyang Dist., Beijing

Dear Members and Friends of SwissCham,

Swiss-made goods and services are valued by consumers who are ready to pay a premium for goods that are Swiss made. The previous rules regulating the Swiss brand are often ignored by the market and enforcement is difficult and rare. The new Swissness legislation that came into force on 1 January 2017 is set to strengthen the conditions under which goods and services may be labeled with “Made in Switzerland” and bear the Swiss cross and to prevent freeriding on the Swissness-label even though the respective products are far away from being substantially manufactured in Switzerland.

Against this backdrop, how could Swiss enterprises better benefit from the new Swissness regulation in an especially dynamic market like China? We are glad to invite the visiting Acting Director General of the Swiss Federal Institute of Intellectual Property (IPI) Dr./Prof. Fliex Addor to provide you a brief summary and insights on the Swissness regulation.

With best regards,

Your SwissCham Team

In collaboration with:


Prof. Dr. Felix Addor
Felix Addor serves as the Deputy Director General, General Counsel and Director of the Legal and International Affairs Division at the Swiss Federal Institute of Intellectual Property (Swiss Ministry of Justice), the federal agency in charge of all intellectual property matters in Switzerland. He has been responsible for legal and policy matters regarding all fields of intellectual property at the national and international level since 1999. He leads Swiss negotiating delegations to the relevant international fora, such as the World Trade Organization and the World Intellectual Property Organization, and to bi- and plurilateral negotiations. Since 2008, Prof. Addor has been a Professor at the Faculty of Law, University of Bern, too. He lectures on intellectual property law, international negotiations and global governance at the University of Bern, the World Trade Institute, and the Graduate Institute Geneva, among others. Prof. Addor has authored numerous articles and he is a regular guest lecturer on various issues of intellectual property and negotiation.

-  08:30 – 09:00           Registration
-  09:00 – 09:40           Presentation
-  09:40 – 09:55           Q&A session
-  09:55 – 10:30           Networking

- Members:  RMB 200  会员价
- Non-Members: RMB 400  非会员价

The entrance fee includes a breakfast.

Ms. Andrea SU
+86 10 8468 3982

RSVP: Please register by 5 May 2017 请在2017年5月5日前登记
Space is limited: First come, first serve.

Cancellation of RSVP
In case you need to cancel your attendance to the event, please write an email to
at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can reach us as well by telephone: 

+86 10 8468 3982



Venue name: 

Westin Chaoyang

No.7 East 3rd Ring North Road, Chaoyang Dist., Beijing

Baidu Link:Click HERE