The Bridge Magazine Archives

Click on any of those links to download a previous issue of the Bridge Magazine.

2017

Issue 47 (60p., 4.77 MB) - Banking on Trade: Eugene Qian, Chairman of UBS China Strategy Board, talks to The Bridge about the bank’s success in China, its services, and the trade relationship between Switzerland and the mainland.

Issue 46 (56p., 5.68 MB) - Along the Value Chain: Hong Chow, General Manager of Roche Pharmaceuticals China, talks about the China market and how one of Switzerland’s most successful companies has positioned the country as an integral part of its world operations.

  

2016

Issue 45 (58p., 6.57 MB) - Speed King: Formula E's top driver, Sebastien Buemi, and e.dams founder Jean-Paul Driot talk what it takes to win.
Issue 44 (54p., 5.466KB) - Air of Authority: BONECO's General Manager, Roger Bitterlin, talks about success in China's booming air purifier market.
Issue 43 (60p., 6.98 MB) - First Mover Advantage: Patrick Scheibli, Managing Director of Fracht (Shanghai) talks on 20 years of logistic in China. 

Issue 42 (47p., 5.0 MB) - The Human Factor: Abel Qian, HR Director at Swissôtel Grand Shanghai discusses HR challenges

           

2015
Issue 41 (66p., 5.12 MB) - Time Traveller: Carson Chan on the future for Swiss watches in China
Issue 40 (62p., 5.44 MB) - Small But Strong: Alexandre Tunik on running an SME in China
Issue 39 (68p., 5.7 MB) - Feeding Frenzy 
Issue 38 (68p., 6.76 MB) - Personnel Problems: Raymond Wang, on finding and retaining talen
t

        

2014
Issue 37 (80p., 7.63 MB) - Gearing Up: How the Sino-Swiss Free Trade Agreement is boosting business
Issue 36 (92p., 7.36 MB) - Prof. Wu Jinglian: The Voice of Reform

  

2013
Issue 35 (96p., 8.34 MB) - Cover Story: FTA Special
Issue 34 (84p., 7.61 MB) - Innovation Made in China – Fact or Fiction?
Issue 33 (68p., 5.35 MB) - What's In Store for China 2013
Issue 32 (68p., 5.71 MB) - SwissCham China's Business Confidence Survey 2013

     

2012
Issue 31 (68p., 5.71 MB) - Across Industries and Countries, Understanding Social Media in China
Issue 30 (74 p., 5.70 MB) - The Food Issue
Issue 29 (76 p., 4.93 MB) - The China Decade 

   

2011
Issue 28 (76 p., 8.2 MB) - The Chinese Consumers
Issue 27 (72 p., 12 MB) - China's Changing Banking Landscape & Labour Revolution
Issue 26 (88 p., 9.2 MB) - Chinese Appetite for Medicines
Issue 25 (92 p., 5.2 MB) - China Market Entry

     

2010
Issue 24 (92 p., 5.2 MB) - Swiss Business Sentiment in China
Issue 23 (80 p., 12.2 MB) - China's Internet Obsession
Issue 22 (90 p., 9.0 MB) - SPECIAL Expo 2010
Issue 21 (72 p., 5.1 MB) - Favorable R&D Environment

     

2009
Issue 20 (68 p., 8.14 MB) - SwissCham Confidence Index
Issue 19 (72 p., 8.15 MB) - China on the Road to Recovery
Issue 18 (76 p., 6.15 MB) - China and its Politico-Legal System

   

2008
Issue 17 (92 p., 5.1 MB) - SwissCham Survey (Confidently Resilient)
Olympic Publication (110 p., 5.4 MB)
Issue 16 (112 p., 6,4 MB) - Knowledge Producer
Issue 15 (92 p., 7.4 MB) - Logistics: a Key Driver
Issue 14 (108 p., 12.5 MB) - Managing International R&D in China

    

2007
Issue 13 (88 p., 4.66 MB) - China' New Wealth, Banking & Luxury Goods
Issue 12 (84 p., 10.9 MB) - Talent Shortage in China
Issue 11 (86 p., 13.2MB) - China Sourcing

   

2006
Issue 10 (84 p., 9.5 MB) - China's Banking Sector
Issue 9 (43 p., 5.7 MB) - New Consumers in China
Issue 8 (41 p., 5.5 MB) - Swiss Companies in China
Issue 7 (39 p., 4.9 MB) - Chinese Culture & Business - Myths & Reality
Issue 6 (33 p., 4.9 MB) - Foreign R&D

       

2005
Issue 5 (84 p., 3.9 MB) - 10 Years SwissCham China & 55 Years Sino-Swiss Relations
Issue 4 (70 p., 4.5 MB) - Human Resources  - The Ongoing Challenge in China
Issue 3 (52 p., 4 MB) - Manufacturing Trends in China

   

2004
Issue 2 (48 p., 3.6 MB) - Chinese Tourists Discover Swiss Hospitality
Issue 1 (37 p., 9.4MB) - Latest Developments in Shanghai's Automobile City